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COVID19 Averted: 11 Steps to get you out of panic and into Action!

How should you act or re-act as a leader in times of crisis when there is so much fear, uncertainty and doubt? The best medicine in these situations is to manage that which you can and  let go of that which you can’t. During times of crisis people tend to enter a state of fear caused and fueled by uncertainty and doubt which only broods chaos. The best antidote is to buckle down and get into Action by creating a plan both for your personal life and your business. While it is important to be informed do not oversaturate yourself with watching the news 24/7. Tap in to a trusted source no more than 3 times during the day for 5 mins to keep informed. What ever your plan for 2020 was, it is now going to be different which is why it is important to regroup and plan for what is ahead. The video below walks you through 11 steps you can take imediately to get into action to avert and minimize the effects of this crisis. Watch it and contact me if you have any additional questions or would like to book a time for a complementary strategy planning session or email me at Anapaulalagarriga@actioncoach.com


Executive Summary • Focus on what you can do…not what you can’t do! • 2020 is now Different than we thought: Economy, Plans, and the World • Plan for the Panic and its implications for business • Pay Attention, don’t caught off guard or show up late to the planning • GET PLANNING NOW!

Signs of Economic Impact A pandemic affects people’s mental capacity for economic thinking and planning, and there will be an economic downturn. An economic downturn affects supply chain, and the supply chain being affected may not be seen for another 30-90 days. Tourism industries will be impacted the fastest and hardest—we’ve already seen that with air travel and cruise travel being affected. The sentiment on the pandemic will not be shifting anytime soon—not until governments see a change in their economies and the peak of the virus has gone down. The biggest economies being affected are the countries with the highest impact from the COVID-19 virus:

· China—on lockdown

· France-increasing restrictions on public life

· Germany

· Iran

· Italy—on lockdown

· Japan

· South Korea

· Spain – increasing restrictions on public life

· Switzerland


11 Steps Your Business Must Start Today For a Successful Response

Step 1: Communicate: In a crisis there is no such thing as over communication • Team: Daily Communication • Customers and Clients • Networks: Social media pages, networking groups • Suppliers and Stakeholders • Community

Step 2: Be Positive: People want to hear and see positivity. • Panic and Worry Never Helps • Look for Small Wins Every Hour and review every day • How Can I Sell Toilet Paper? What are services or products I offer that can support in this time? • Sometimes less news is Better – avoid over indulging in public media • Lead Your People – be a role model of positivity and gratitude for what you have

Step 3: Know the Cycles: General financial Cycles happen every 7-10 years (analogous to the annual seasons). • Summer – boom time with everything growing • Fall (Autumn) – harvest time – store reserves and prep for winter • Winter – time to “hunker down”, repair systems and equip to prepare for spring • Spring – Aggressive action w/ preparing the “Soil” and planting (Marketing/Sales)

This crisis is like an unexpected early fall – will likely be an abbreviated fall/winter but need to be prepared for the worst – extended winter – knowing that “spring” will soon follow

Step 4: Be ready for change: Market changes will happen in any crisis—be ready. • Get Ahead by planning and taking action where possible • Lead the positive Change in your industry/sector • Remember ActionCOACH change formula = (D x V) + F >R • Review: Products, Services, Pricing, Delivery, Staffing • Even the Whole Business Can/Could/Will need to Change • Common thinking “If it’s not broke, don’t fix it.” Consider the option of “Breaking It” This may be an opportunity to restructure your business for greater future success post crisis

Step 5: Cut Back: With change, cut backs will more than likely follow—be okay with that. • Cash is King – consider all possible ways to increase cash reserves • Stop Spending on unnecessary items or items that could be postponed • Where can you reduce outlays? What capital investments in your business could you

delay? • Re-Negotiate contracts NOW if possible (vendors, landlords will be more sympathetic at this point if your business is being effected by the “crisis”). • Slow down larger purchases or Postpone • Keep Marketing and Selling activity and investments strong throughout

Step 6: Extend Credit: Be proactive, get more credit lines, and credit cards while the lending is open. • Get in NOW, while the banks are still lending • Credit Lines and Credit Cards: if you can apply • Yes, personal as well • Re-Finance if you have to • Find Lowest Rates ASAP

Step 7: Staffing Cuts and Changes: Be flexible with staffing and pay attention. • Have employees take vacations if possible (during slow periods) • If staffing demand changes lay-offs may need to happen: If possible, Do ALL at once or thru normal attrition • Pay cuts may be an option (employees are more understanding and likely open to contributing if business is being directly impacted by “Crisis”) • Consider Suspending bonuses or similar type discretionary programs

Step 8: Plan Work from Home: If possible, let staff or yourself work from home to ease worry. • Decide what Technology is/will be needed • Meetings/Reporting: How will this happen? • Customer Service • Banking/Mailing • Communication • It may be weeks or months until back to normal – Have a contingency plan

Step 9: Online and Delivery Options: Adding a delivery option if possible, great idea! Or being able to use an online option is a great tool too! • You need to add delivery • OR online or phone option • Staffing Changes • People won’t come to you, you will go to them • Packaging and Accounts • Communicate with customers (clients)

Step 10: Market and Sell: Keep marketing and sales system in place, don’t give that up! • Have to keep marketing • Increase not Decrease • Create new offers and rates • Measure Your 5 Ways • Get Cash Up Front (another way to grow cash reserves)

Step 11: Focus on Repeat Business • Existing Customers are the BEST Customers • Shift marketing and sales plans towards existing and previous clients • Create Deals for them

Bonus – Step 12*: Common Sense and Compassion: Be understanding of the employees/ customers/ clients—be kind to all constituencies • Over Deliver on Customer Service • CLEAN and Don’t Touch People • Provide Sanitizer • Put PEOPLE First • Be Nice and Take a “Chill Pill” • Plan for the Panic • Pay Attention to your specific market conditions • Get Planning!


Business and Execcutive Coach with over 9 years experience in coaching leadership, performance, teambuilding, mindset/mindshift, profitability, marketing and sales.